EFL clubs would be exempt altogether on the grounds that the estimated £40m loss of annual income would be catastrophic for lower league clubs. Any voluntary ban on gambling sponsorship would only apply to front-of-shirt deals, so sleeve and training kit sponsorship from the betting industry would continue to be permitted. ‘More needs to be done to protect children from the risks of gambling, and sports clubs need to consider their responsibility.‘ The Industry Group for Responsible Gambling code requires that ‘gambling operators do not allow their logos or other promotional material to appear on any commercial merchandising which is designed for use by children.
A clear example of this would be the use of logos on sports‘ shirts.‘ The ban was lifted two months later, but the league said such will be subject to scrutiny from an independent panel to ensure they reflect a „fair market value“ and are not a means of distorting revenue to allow for greater spending under Financial Fair Play rules. The 21-year-old midfielder arrived at St James‘ Park on loan in July with the possibility of a full transfer included in the deal, and has done so well on Tyneside that the club has handed him a five-year contract.
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Moura wasn’t even playing that well against United. The noise of an angry large capacity ground can send any team into a tailspin. He just looked busier than most. The watchdog said the changes would make it quicker and easier to take action over breaches such as misleading promotions and bonus offers, as well as unreasonable restrictions on withdrawals of winnings. Managing director Lee Charnley and his commercial team were dispatched to the Far East at the end of last season and returned with a new sponsor in the shape of Chinese firm Fun88, sparking suggestions of further investment from that region.
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The Gambling Commission – the industry regulator – will also be given new powers and additional funding, while a new ombudsman will strengthen customers‘ rights if gambling companies fail to be socially responsible.