If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to the logo, alteration of the logo text is inevitable and then maybe changing the alignment of the logo here and there.THATS IT! $500 per pop!!??
There are lots of reasons why we settle for a normal-looking or good looking logo apart from price. One, its easy to change. Two, its uncomplicated. Three, the logo is simple enough. But let me tell you something about logos. You need a FABULOUS logo.an OUT OF THIS WORLD logo, not just any logo, ok?
The size, the precision, the text, the symbol, the color, the font, etc all counts towards bringing the attention of your potential customers towards your company, your image and your branding. To learn more on รับออกแบบโลโก้ take a look at our own webpage. Granted, most of the large International companies have pretty simple logos and youre thinking to yourself.thats VERDANA font sent at size 12 and that logo is set at Myriad set at size 14but every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together with the logo has a meaning.
Whether youre in a competitive industry or not, it doesnt matter. Whether your market is small or big, it doesnt matter! The fact of the matter is that your customers DO remember you when they see your logo, regardless of how hard you try to convince yourself otherwise. They wont remember your logo now, but if they see it compared to others, they will be able to pick your logo out among the lot! Trust me on this one because there has been many researches and studies that has been done in the past to back this logo fact up.
So, my advice is this.dont skimp on your logo. Dont pay for something that is below par and dont pay below par for something recognizable. Its a very fine balance, mind you, I know.
But if you want your logo to be recognized, here are some basic rules:-
cheap logos are not everything
template logos rarely work
dont go for conventional text
create a unique and special icon together with your logo
include your website or company name in your logo
create a colorful and yet peaceful combination of colors with your logo
dont use more than 2 or 3 colors in one logo
have different logos for different brands
hire a logo designer with loads of experiencenot paper qualifications
before you decide on the logo, test it out
have a tagline to go with the logo
Your logo says a lot about you so, dont skimp!